I am interim manager for B2B sales, price/margin management and marketing.

I help companies grow market share, improve profitability and optimize commercial effectiveness.

Services

Impactful B2B Marketing to achieve growth

Growth Strategy

Identify and quantify growth potential
Analyse customers’ buying journey and decision drivers
Develop tailored growth strategy

X-functional Growth Execution

Define growth tactics at touchpoints along the customer journey
Customer centric messaging
Orchestrate customer engagement across functions

Effective Sales management to grow revenues

Team Enablement

Upgrade sales processes to increase focus on results
Empower sales teams with tools and insights for faster decision-making
Improve alignment at functional interfaces

Sales Management

Diligent sales planning to achieve company goals
Implement governance routines to ensure team stays on track
Management support to team to achieve plan

Active price management to improve margins

Strategic Pricing

Differentiated price positioning to capture value
Stringent price governance
Playbook for different market scenarios

Tactical Margin Optimisation

Peer comparison to identify margin improvement potential
Adjust price tactics to capitalise on market dynamics

"She convinces through comprehensive entrepreneurial thinking, high operational sustainable implementation power, pragmatic solutions and consistent goal orientation."

"Irene brings excellent 360° Sales/Marketing expertise and is instantly adapting her experience to company setting and requirements. She is very structured and clear in her messaging. For me without any doubt, she has the ability to align an organization towards goals and delivers fast and sustainable results with her positive transformational energy."

"She is very quick to connect with people and understand the details of the business. She is pro-active and collaborative, structured and pragmatic. Irene combines strategic thinking with hands-on operational action and her ability to bring change over the finish line is outstanding."

I love to explore new ground.

I am a big believer in „Agile“ and „fail-fast“. Early testing of simple working solutions is the best way to understand whether something works in real life or not. Many months of desk research will never deliver the same high quality result as quick testing and working in iterations.